Soft or Firm? Why not both!
Many of our clients come in to see us and say, "I need a firm bed!" while many others say, "Not me! I need my bed soft." We've kind of been trained into thinking that's how we pick a bed: we pick a soft one, a firm one, or something in between.
Most people are really surprised to learn that it's not actually about soft or firm that they're looking for in a bed. It's about support. Proper support, to be exact, and in the proper places, coupled with comfort in the right places.